In this article I'm discussing how you can display/show your custom attribute value in cart page in magento.By default in magento there is no option to display custom attribute value in cart page.If you want to display/call custom attribute value in cart page then you can use below code in your
"..\template\checkout\cart\item\default.phtml" file.


<?php $_item = $this->getItem()?>
<?php $_product= Mage::getSingleton('catalog/product')->load($_item->getProductId()) ?>
<?php echo $_product->getResource()->getAttribute('attribute_code')->getFrontend()->getValue($_product); ?>

Enjoy....:)